About me

Denis Graur

I turn organic search into a primary growth channel for brands in competitive niches.

Portrait of Denis Graur
Role
SEO Strategist
Based in
Bucharest, Romania
In digital
20+ years
Focused on SEO
10+ years

Profile

I've turned websites into their top traffic source in competitive industries — VPN, cybersecurity, SaaS, and publishing.

Over 20 years in digital. I started out coding HTML emails and building websites, then moved into content strategy and email marketing, before specializing full-time in SEO more than a decade ago.

I approach optimization holistically — site architecture, UX, conversion paths, technical SEO, content, link building, and analytics all work together. I lean on AI tools to move faster, without ever compromising on quality.

The result isn't a pile of optimized pages — it's an organic growth system that compounds over time.

Experience

2011 — 2026
  1. 01

    SEO Strategist · SSL Dragon

    2022 — Present

    Oregon, USA

    A large 500+ page SSL certificate site that lacked a unified SEO strategy.

    • Organic traffic 23,000 → 65,000 monthly (+182%)
    • Impressions 750,000 → 2.1 million / month
    • Keyword rankings 4,500 → 19,000+; top-3 positions 70 → 350
    • Supervised translation & localization into 11 languages
    Read the SSL Dragon case study
  2. 02

    Digital Marketing Strategist · WPZOOM

    2023 — March 2026

    Amsterdam, Netherlands

    Premium WordPress theme & plugin company (250,000+ customers incl. Bloomberg, MIT, Groupon). Traffic was brand-heavy; the blog had minimal visibility.

    • Blog 0 → 16,800+ monthly clicks — 71% of site traffic
    • Overall organic clicks 11,400 → 23,700 / month
    • Impressions 1.27M → 4.45M / month
    • Top-10 keywords ~770 → ~6,400; top 1–3 positions 190 → 1,204
    • WordPress statistics asset earned 860+ referring domains (Shopify, Wix, HubSpot, PCMag)
    Read the WPZOOM case study
  3. 03

    SEO Strategist · Basmo

    2021 — 2023

    Bucharest, Romania

    Book-tracking startup that launched with no blog, minimal traffic, and no SEO foundation.

    • Organic traffic 1,000 → 100,000 monthly
    • Impressions 30,000 → 3.5 million / month
    • Published 200+ articles; 40,000+ ranked keywords, 2,000 in top 3
    • Referring domains 70 → 1,200
    • Managed a domain migration with zero visibility loss; localized into 5 languages
    Read the Basmo case study
  4. 04

    SEO Specialist & Managing Partner · CactusVPN

    2011 — 2022

    Bucharest, Romania

    VPN provider competing in one of the most competitive niches online, launched against well-funded incumbents.

    • Rankings 0 → 6,000+ top-10 positions; 147+ #1 rankings (US)
    • 550+ English pages scaled to 6 languages (~1,000 indexed URLs)
    • #1 rankings with 20–57% CTRs across US, Russian, German & French markets
    • Consistent monthly peaks of 9K–12K organic visits
    Read the CactusVPN case study

Education

Background
01

Engineer in Information Technologies

2006

Universitatea Tehnică a Moldovei · Chișinău, Moldova

Software development, web technologies, and digital systems.

What I Do

Services & stack

Marketing

  • SEO
  • Content Strategy
  • Email Marketing
  • Social Media
  • PPC Advertising
  • Conversion Rate Optimization
  • A/B Testing
  • Performance Analytics
  • AI Marketing Automation
  • Multilingual SEO

Tech Stack

  • Google Analytics
  • Google Search Console
  • Google Ads
  • Claude, ChatGPT, Gemini
  • Ahrefs, Semrush
  • Screaming Frog
  • HTML / CSS

Languages

Spoken
  • Romanian Native
  • English Fluent
  • Russian Fluent

Like what you see?

Let's talk about how I can do the same for your organic growth.

Get in touch ↗

Available for new projects · 2026