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Occasional notes on how I think about SEO, content, and building organic growth that compounds. Looking for results? See the case studies.

The homepage before and after the rebuild: the old WordPress site on a white background with a teal accent, beside the new Astro site on cream with a green accent and a framed portrait.

Article

From WordPress to Astro + Cloudflare: How I Rebuilt My Site With AI

My site ran on WordPress and worked fine, so I rebuilt it anyway: a static Astro site on Cloudflare, designed with Claude Design and built with Claude Code. Here is why, how it went, and what the numbers say.

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Free Tool vs Blog Article

Article

Why I Recommended Building a Free Tool Instead of Writing Another Blog Article

There’s a moment in most SEO engagements where you have to decide whether to double down on what’s working or change direction entirely. I hit that moment while working on the organic growth strategy for a SaaS client.

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Available for new projects · 2026